Without giving too much detail, the sneak peek features Bieber singing the song under the light in a dim-lit room. As the boyfriend of Selena Gomez delivers the pre-hook, several manicured hands appear around him and give him a loving caress.
"The concept of this video, I mean it's not like a steady concept," he explained when met by MTV on the video set in California. "It's not like 'Justin follows this girl to this spot.' No, it's a bunch of amazing scenes: Like a fire scene, we have an ice scene."
There will also be a scene which shows off Bieber's dancing skills. "It's kind of like bouncing back and forth," he gushed. "And then there's scenes of me and just a bunch of girl dancers, and just some great shots, great artistic shots, great shots of me smiling. It's fun."
He worked with director Colin Tilley for this video. "The video's really good. Colin has done a great job," he said. "The lighting has been amazing and everything's been so unique and I haven't seen anything like it. So, I think people are going to be really surprised."
A lead single from Bieber's new album "Believe", "Boyfriend" was released for radio airplay and digital download on March 26 to a positive response. He is bound to debut high on Billboard Hot 100 with the single. Its accompanying music video is promised to come out sometime soon.
